Background Project Overview
The Huron River Watershed Council is a non-profit that protects the Huron River. Their website is a destination for many different audiences— school children researching about their local environment, community members who want to volunteer, teachers planning their curriculum, potential donors looking for a worthy cause, journalists looking for a story and more.
HRWC needed a website that not only told their story in a compelling way but also organized their hundreds of pages of rich content, balanced several website objectives and ensured it was clear how one could contribute to their cause.
The Design Our Solution
We started by researching their diverse target audiences then dove into user behavior on their existing website. Using insights found we crafted a design strategy that included the reorganization of content on the site. We immersed ourselves in the HRWC brand, teasing out emotional connectors between their mission and audiences they target. We crafted an engaging, panoramic design that draws users into the rich visual nature of their organization and tells a story about why their efforts matter and how you too can get involved.
Of our work with Huron River Watershed Council