The Fold: Enough is Enough

I rarely remember my dreams. Sometimes they’re gone so quickly I’m not sure I ever actually had them. I don’t think I have reoccurring dreams, but then again it would be hard to confirm. There is one exception however, one dream which I’ve been having since 2005. In this dream I’m in a dark conference […]

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Design, Copy and Mental Processing

Most discussions of speed and websites focus on response time, download footprint and rendering performance. While all aforementioned elements are important, there is another aspect of site performance to be aware of— the speed of the human mind. It’s safe to say the human brain processes information faster than any computer, browser and of the internet, so it […]

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