Modern Website Deliverables

You’re hiring a web designer or providing web design services, what’s included in a normal project? In other words, what are the deliverables? Let’s start by defining what a deliverable is. Wikipedia defines a deliverable as: …a tangible or intangible good or service produce as a result of a project that is intended to be […]

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Does the hero image matter?

An overwhelming majority of websites incorporate the “hero image” design pattern. This is where a large, visually impactful image is used at the top of the page along with key messaging to emotionally engage the target audience. As one of the first elements one sees, the actual imagery used is often subject of attention during […]

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Best Google Analytics Metrics to Track

Google Analytics is a powerful tool provided you can make actionable sense of the reports. I often hear people lament that Google Analytics is overwhelming and difficult. Website owners struggle with what metrics to evaluate and how to make sense of it all. Yes, Google Analytics is a sophisticated and complex tool, but it doesn’t […]

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How long does it take to design a website?

If you’re in a hurry to get a new website designed–well, we have to be honest with you. You might be out of luck. Good design is not something that unfolds overnight. You may not intend to agonize over every inch of white space or test out every Google font, but it’s important to put […]

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How to Use Web Design to Enhance Branding

Web design is something every business owner needs, because every business needs a website. For some, a well-designed website is a great asset that solidifies a trustworthy brand message and image in the eyes of consumers. However, we know the opposite is also true. A poorly designed site has the potential to damage your brand’s […]

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How to Create Personas for User Experience

User personas are one of the most effective ways to improve the quality of your designs. Often created during design discovery, personas are a tool to better understand and align everyone around your target audience. When used properly, they ensure you stay on course and end up with the strongest possible design concept. In this […]

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The Root of All Design

The first and most important layer in the hierarchy of design needs is functionality. If functionality sends your mind to thoughts of scripting languages, databases, and programming I don’t blame you. The functionality of a site is often used to describe the tasks that will be performed by website developers, not designers. This is in […]

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Using the Link Description in WordPress for Multi Line Menus

Designers aren’t cruel, sometimes they just don’t know better… I should know, I am one. If you’ve been developing for any amount of time you’ve run into a design concept that has great ideas without a great way to implement them. In my case, I often design first and worry about coding later. A few […]

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Designing with Intention

Anytime you design there exists a choice to do so intentionally or intuitively. The intuitive approach uses one’s instincts to feel out the needs of the design. They piece together the layout, information architecture, and visual style based on what feels right. It tends to be a trial-and-error process. Intentional design, on the other hand, […]

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Stop Designing Mobile Websites

It’s on everyone’s lips, it graces countless blog posts and everyday more people are talking about it. Mobile. Some claim it’s the future of the web… and why shouldn’t they? The stats are overwhelming. Users are adopting and using mobile at an alarming rate. Suffice to say, this year mobile is the big web design topic. Yet, […]

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