Website Tracking & Monitoring Tools

The work of making a website is never done. Once you put up the initial site, you need to examine data from various sources and adjust your site accordingly. This ongoing feedback loop is important because over time it can lead to more conversions, more sales and more of what you want overall. Any trackable […]

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Why Wired Had It Wrong – The Internet is Dead

I can remember reading an article in Wired magazine in 1998 that described the all to near end of the earth that would be caused by the year turning 2000. The article was close to ten pages and could convince even the biggest skeptic to start hoarding bottled water and canned beans. Of course the […]

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Everything You Know About Content Strategy is Wrong

Concepts travel¬†absurdly¬†fast when it comes to the web. This is not surprising as those working with the medium are clearly of the “early adopter” group and are significantly more likely to talk and be vocal about their interests, passions and projects. This has always been an asset to the web, helping the medium grow and […]

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Improve Conversions through Persuasion

If you work with websites you should be thinking about conversion and how to maximize the effectiveness of your website. Even if your site is not directly looking for sales or leads, there are ways to use your website to get a return on the time and money invested. We have recently published an article […]

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WebAxe episode 77 – Twitter and Accessibility

For those of you who are interested in web accessibility or twitter, have a listen to the latest WebAxe episode in which we discuss the latest accessibility news and Twitters Accessibility issues. We also discuss fun web related things like the latest version of Opera, the use of headings in web copy and the soon […]

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Blogging for Business Podcast

Here in Ann Arbor we have a weekly lunch group which discusses new media and digital marketing techniques called LA2M (which stands for Lunch Ann Arbor Marketing). Each week a speaker will discuss a different topic for 15 – 20 mnutes before taking questions and answers from the crowd. Earlier in March I had signed […]

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The future of news, print vs internet

A friend of mine has been doing research into the current state of print media and the slow rise of the internet as it’s replacement. I was asked to give my opinion on why the print news industry is experiencing trouble and if the internet is really a viable replacement for the traditional ways of […]

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Effective Web Copy

I am often frustrated with how little attention is put into the messaging on most websites. It seems that you run into two scenarios when faced with web copy. The first is that the website owner has the writing done internally and then edited professionally, and the second is that their is a professional advertising/marketing […]

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Optimizing your Landing Pages, Part 1 – Initial Planning

“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 3, and the topic is “Writing for Personality Profiles.” In the development of web pages there is an […]

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