Mood boards are an Essential Step in Design

As designers we know that a web page is not pure aesthetics, there is both form and function. However this is a difficult concept to grasp and separate for the average person. It is very easy to get hung up on little details that may or may not be important or relevant to a finished design concept at hand.

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Website Art Direction Redux

Despite Art Direction having been discussed as early 2004, it is now gaining more attention as designer Jason Santa Maria has proven it’s use through his blog and Noel Jackson has made it easy to do with WordPress. Despite the attention there is still an general misunderstanding as to what art direction really is. What […]

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Improve your typography with “typographic contrast”

Having just spent a week in various countries through out Europe I found myself studying the design techniques of thee various different cultures as well as how it compares to that of the US. Interestingly enough I found myself able to look at the typography of design completely independent of the message (as I did […]

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Better design by brushing up on your techniques

I often fall into the trap where I limit the scope of my design capabilities by what techniques I have learned for my design tools (in this case photoshop, and illustrator.) You may not realize it, (and I often do not either) but the techniques that you don’t know actually hinder your overall design capabilities. […]

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Spatial Awareness in Design

Have you ever come across a design that is so simple, so clean, yet so beautiful that it makes you wonder “How are they able to do so much with so little?” If so, then you are probably subconsciously realizing the special awareness of the design. Huge, Inc is a perfect example of the “less […]

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As designers we need to use more adjectives in our work…

Adjectives? Wait am I confused? Should I be talking about copy writing? No no, I assure you I am in fact talking about design. Like many of you I am always browsing through galleries and assessing new web site launches, because I am interested in seeing what type of working is being done outside my […]

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Improve Your Creative Process, Better Design, Quicker Approvals

There are two things I struggle with the most in my job, staring at a blank photoshop canvas and having to fight the fourth round of revisions despite the fact that we had established doing only two in our contract. However there is hope, I have found ways that have improved our approval process and […]

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Using Color as Communication

As designers, web developers, or marketers we spend a lot of time developing different forms of communication. On some level that is our job, to communicate and decide how to communicate something. Communication is a balancing act, and I can’t claim to have mastered its every form, but I am aware of it. It is […]

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My latest brochure proof

After listening to a SXSW podcast about the 4 hour work week, I decided that I should really employee the 80/20 rule. That is to focus my marketing efforts on that 20% of my clients that bring my 80% of my work. Since I already focus heavily on customer satisfaction, instead of trying to be […]

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Thoughts on Type

Some may have read over my two posts on the possibility of using times new roman on the web. You may have also noticed the criticism/disagreements I received in the comments section. The argument is that there is no reason to use Times when a better typeface, Georgia is available instead. Times of course is […]

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