Design Is Not What You Think It Is

Growing up I had many hobbies that I was passionate about. From computer to cars, fine arts to film, I always thirsted for information and relished learning more. This of course was before the internet had gained popularity leaving me fewer options to find the knowledge I hunted. Having to “hunt” for knowledge feels like […]

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Browser Chrome for Your Moleskine

If you have seen my Web Design Sketchbook project it should be no surprise that I am a huge advocate of sketching out ideas before firing up a program (regardless of it being Photoshop, Omnigraffle, etc…). I won’t bore anyone with too long of a rant, but sketching is a great way to quickly create […]

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How To Design Using The Fibonacci Sequence

Not too long ago I posted an article that outlined ten laws to design by. I was ecstatic when the post received ample attention and fan fare. I might be a bit jaded, but I have grown very sick of the “fast food” list style design articles that seem to get so much attention these […]

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Nobody Gives a Shit About Your Logo

The four little words that make designers cringe, “make the logo bigger.” We joke about it all the time, sometimes with elaborate internet pranks like the make my logo bigger cream. Yet we get this request fairly often (myself almost every time a produce a design). So why is there this disconnect between designers and companies where […]

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Ten Laws to Design By

— Updated May 2017 As designers we have to be aware of the function of our work and design as much as we care about the aesthetics and visuals. There are a lot of terms for the design of how the site functions and works, from “usability design” to “user experience,” what remains constant is that […]

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Your Design May Be Beautiful, but It Might Still Suck…

I want to preface this post by first saying that I believe one of the great strengths of our industry is that we have people from such diverse backgrounds. The evolution of the personal computer and the sophistication of design programs like Photoshop have created a low barrier to entry in the development of graphics. […]

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Designing with Intention

Since I have started teaching design I have had to find ways to articulate concepts that I know internally but have never fully fleshed out. Teaching a concept requires that you know how to describe it, but also demonstrate (and sometimes debate) the application of the concept as well. This certainly is the case in […]

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Mood boards are an Essential Step in Design

As designers we know that a web page is not pure aesthetics, there is both form and function. However this is a difficult concept to grasp and separate for the average person. It is very easy to get hung up on little details that may or may not be important or relevant to a finished design concept at hand.

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Website Art Direction Redux

Despite Art Direction having been discussed as early 2004, it is now gaining more attention as designer Jason Santa Maria has proven it’s use through his blog and Noel Jackson has made it easy to do with WordPress. Despite the attention there is still an general misunderstanding as to what art direction really is. What […]

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Improve your typography with “typographic contrast”

Having just spent a week in various countries through out Europe I found myself studying the design techniques of thee various different cultures as well as how it compares to that of the US. Interestingly enough I found myself able to look at the typography of design completely independent of the message (as I did […]

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