Website Discovery Questions

If you’ve done your job during the sales process, you’ll have a solid understanding of what you’re building when a project kick offs. Knowing what is important, but there is still more to learn before you can actually start designing. Finding the right design approach requires a unique line of questions. We’re always evolving our […]

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Evolving the Design Discovery Process

The design phase used to be the most time consuming part of our project but now it’s the smoothest. Where we once sought buy-in along the way with wireframes, style tiles, and finally two finished design concepts we now only deliver a single, fully fleshed out concept. While internally designing with the same tools, we’ve […]

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Practicing Reliable Design

You may question first how reliability has anything to do with design, but it’s one of the most important aspects of design. I prioritize it over both usability and aesthetics. By the end of this post you will understand why websites commonly fail due to reliability issues and what you can do to prevent reliability failures […]

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Getting Past the Blank Canvas

I’m sure you can picture a time when you’ve been ready to start a new design, opened up Photoshop or Sketch, stared at a blank canvas and felt totally clueless about where to start. This used to be a common issue for me but less so these days. While there is always some low level […]

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Designing with Intention

Anytime you design there exists a choice to do so intentionally or intuitively. The intuitive approach uses one’s instincts to feel out the needs of the design. They piece together the layout, information architecture, and visual style based on what feels right. It tends to be a trial-and-error process. Intentional design, on the other hand, […]

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Objective Driven Design (ODD)

If you define design as “to devise for a specific function or end,” it’s hard to imagine designing with out intended outcome at the forefront of your mind. Yet at some point in our careers we have committed this sin. Whether it’s making decisions based on aesthetics, including “popular” website elements (I’m looking at you […]

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Why Coders Need to Understand Design

I see more web professionals specializing these days. There was a time where web designers literally did everything. If you worked on the web it meant you did coding, design, photography and any backend work. Now many become so specialized they hyper focus, often on a specific platform. There are fewer Javascript experts and more […]

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The Web Design Sketchbook, Version Three

Early December 2008 was when I first held a prototype of what I would later call “The Web Design Sketchbook” in my hands. It was pretty rough, had been printed using an old, slowly dying ink jet printer and was bound using a $100 Office Max binding machine. Despite its lackluster, I was ecstatic. Not […]

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Designers Are Scientists, Not Artists

I run across references of design as art on almost a daily basis. Somewhere down the road, design changed from a predictable approach of creating desired outcomes into an intangible magic trick. More specifically, design became categorized as an art form rather than a science. This isn’t the case however, in fact, web design is closer to […]

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Design Is Not What You Think It Is

Growing up I had many hobbies that I was passionate about. From computer to cars, fine arts to film, I always thirsted for information and relished learning more. This of course was before the internet had gained popularity leaving me fewer options to find the knowledge I hunted. Having to “hunt” for knowledge feels like […]

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