Is WordPress Ready to be a Business Application Platform?

WordPress was originally built for blogging. Eventually it evolved into a content management system. Now, many say its future is an application framework. It’s now quick and easy to assemble rich functionality using structured data, user management, and integrations with other platforms. There have been many discussions about using WordPress for consumer targeted applications, but […]

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DRYing out WordPress Asset Enqueuing

WordPress has several handy functions for granular control over external assets. Specifically wp_enqueue_script(), wp_register_script(), wp_enqueue_style(), wp_register_style(). These functions allow us to register assets so they’re available and can be added to the page where applicable. While these functions give a fair amount of control, if you have a complex site you can end up repeating […]

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Usability is more than a checklist

Some designers treat usability as a series of checklists, assuming usability is no more than including the right elements. Usability isn’t that cut and dry. It’s true that using conventions will improve usability, but there are bigger factors at play. Design is usable when it’s created with an understanding of how users think. Usability isn’t […]

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Evolving the Design Discovery Process

The design phase used to be the most time consuming part of our project but now it’s the smoothest. Where we once sought buy-in along the way with wireframes, style tiles, and finally two finished design concepts we now only deliver a single, fully fleshed out concept. While internally designing with the same tools, we’ve […]

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Re-Prioritizing Usability

Everyone agrees usability is important. Yet every day unusable websites find their way online. It isn’t a matter of professional versus amateur designers, as both parties violate usability principles. There is a deeper, more complicated problem. I see two common causes for usability blunders: Informed designers don’t have enough strong enough arguments to talk management […]

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Mackinac Island Tourism Bureau Engages 3.7 Designs and MLive Media Group

Named one of the top 10 islands in the world by Conde Nast and top 10 sustainable islands by National Geographic, Mackinac Island is a familiar vacation destination to Michiganders and beyond. The island’s tourism bureau is responsible for providing information on all its events, activities, lodging, shopping, transportation, dining, and more. The new responsive […]

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What to Know When Working with WordPress VIP for the First Time

From the inception of WordPress VIP I’ve wondered what it was like to work on a VIP-hosted project. The hosting platform is notorious for being strict on code and process. On occasion, 3.7 DESIGNS would start a project that seemed like a good fit for the platform, but inevitably the projects would never get off […]

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Practicing Reliable Design

You may question first how reliability has anything to do with design, but it’s one of the most important aspects of design. I prioritize it over both usability and aesthetics. By the end of this post you will understand why websites commonly fail due to reliability issues and what you can do to prevent reliability failures […]

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Planning a Website or Website Redesign: First Things First

There is no greater factor in website success than the planning phase. You might be tempted to start planning with consideration to time, budget, and functionality, but doing so is putting the cart in front of the horse. Before you can figure out what you need to spend, how long it will take and what […]

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Paying Respect to the “WordPress Assembler”

Having recently returned from WordCamp US, I find myself wondering if we’re not paying enough respect to an important part of our community. Having met lots of new people, I noticed that how one uses WordPress comes up within the first few minutes of conversation. Many of those I met responded by saying they were […]

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