Emotional Web Design

If you have designed a site that addressed five of the six layers of design you have surpassed most sites on the web. Even great designers will fail to address the first five layers in a design. Stopping here however, would ignore one of the fundamental aspects of being human, having emotions. Emotion is the […]

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Designing with Archetypes

Visual design, like people, has a personality. I’ve said it many times before, visual design is communication. How a design is executed will tell viewers a story about the subject matter represented. The typography, colors, imagery, spacing all work together to form what we often refer to as visual language and design tone. Much like […]

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Facebook Tracking Pixel – What is it and why should you use it

For over a decade we’ve universally recommended the Google Analytics tracking script for all websites. Lately we’ve added another script to our recommendations– the Facebook pixel. Let’s talk about what this script is and why you should have it on your website. What is a “Tracking Pixel”? You might wonder “what is a tracking pixel?” […]

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50 Point Conversion Optimization Checklist

An optimized website can convert ten times as many users as a non-conversions optimized site. The amount of information on conversion optimization is vast, a quick Google search reveals over 578 million results on “Conversion Optimization.” With so much information on the subject available, it can be difficult to identify where to start or what […]

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