Psychology of Beautiful Web Design

If you’re a frequent reader of this blog you might have noticed I can be critical of visual design. The underlying implication that visuals received a disproportionate amount of attention during the initial stages of page layout and construction. A qualification is now in order: Visuals don’t make a design great, but they’re an essential […]

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Best Google Analytics Metrics to Track

Google Analytics is a powerful tool provided you can make actionable sense of the reports. I often hear people lament that Google Analytics is overwhelming and difficult. Website owners struggle with what metrics to evaluate and how to make sense of it all. Yes, Google Analytics is a sophisticated and complex tool, but it doesn’t […]

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Paper Prototyping for Design Sprints

In an age of abundant user behavior data it’s advantageous to adopt a methodology of release, test, learn and iterate. Why spend six months redesigning your website or application based on speculation when you can launch quickly, continually make improvements, and learn what works and what doesn’t. What I’m describing are design sprints. Design sprints […]

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Principles of Effective Web Design

Design is a critical aspect of website success, despite the abundance of “ready for you” templates and site builders. Using off-the-shelf WordPress themes or Square Space templates can be a quick way to get an attractive site up and running, but it doesn’t mean the website will be successful. This isn’t to say that these […]

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