WordPress Themes: Custom Development or Existing Premium Theme

With an ample amount of premium WordPress themes available you might question the need to have a custom theme designed and built for you. While there are some great WordPress themes available, a custom designed and built theme has numerous advantages. Ducks and Decorated Sheds A few years ago I attended a user-experience talk by […]

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Using Design Adjectives to Determine Look and Feel

One of the biggest challenges in interface design is identifying the tone or personality the visual layer should convey. This is commonly referred to as “look and feel,” however this terminology glosses over an important caveat— something can be aesthetically pleasing while communicating the wrong message (i.e. a website for kids could look beautiful but […]

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