Usability is more than a checklist

Some designers treat usability as a series of checklists, assuming usability is no more than including the right elements. Usability isn’t that cut and dry. It’s true that using conventions will improve usability, but there are bigger factors at play. Design is usable when it’s created with an understanding of how users think. Usability isn’t […]

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Evolving the Design Discovery Process

The design phase used to be the most time consuming part of our project but now it’s the smoothest. Where we once sought buy-in along the way with wireframes, style tiles, and finally two finished design concepts we now only deliver a single, fully fleshed out concept. While internally designing with the same tools, we’ve […]

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Re-Prioritizing Usability

Everyone agrees usability is important. Yet every day unusable websites find their way online. It isn’t a matter of professional versus amateur designers, as both parties violate usability principles. There is a deeper, more complicated problem. I see two common causes for usability blunders: Informed designers don’t have enough strong enough arguments to talk management […]

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Mackinac Island Tourism Bureau Engages 3.7 Designs and MLive Media Group

Named one of the top 10 islands in the world by Conde Nast and top 10 sustainable islands by National Geographic, Mackinac Island is a familiar vacation destination to Michiganders and beyond. The island’s tourism bureau is responsible for providing information on all its events, activities, lodging, shopping, transportation, dining, and more. The new responsive […]

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