Objective Driven Design (ODD)

If you define design as “to devise for a specific function or end,” it’s hard to imagine designing with out intended outcome at the forefront of your mind. Yet at some point in our careers we have committed this sin. Whether it’s making decisions based on aesthetics, including “popular” website elements (I’m looking at you […]

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Stop Designing Mobile Websites

It’s on everyone’s lips, it graces countless blog posts and everyday more people are talking about it. Mobile. Some claim it’s the future of the web… and why shouldn’t they? The stats are overwhelming. Users are adopting and using mobile at an alarming rate.¬†Suffice¬†to say, this year mobile is the big web design topic. Yet, […]

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