“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 3, and the topic is “Writing for Personality Profiles.” As much as us designers would like to think […]
The balance of client work, networking, marketing and maintaining relationships is one of the more difficult aspects of running a small business.
I recently posted about how to improve your creative process, and one of the core elements of that process is learning everything you can about what the client wants, expects, and needs to gain from the creative deliverables. Really the core of this learning process is asking the right questions and guiding the client in […]
Adjectives? Wait am I confused? Should I be talking about copy writing? No no, I assure you I am in fact talking about design. Like many of you I am always browsing through galleries and assessing new web site launches, because I am interested in seeing what type of working is being done outside my […]
While it might be strange to hear, I was pleasantly surprised last weekend when I had several readers contact me to let me know that someone had used my site as inspiration for their own in an obvious way (Not only that, but they have been featured on some CSS Galleries for it). I was […]
Now normally I am not a huge fan about blog complaints about companies, I would rather write informational content and I believe in second chances. Having helped companies on the other end of the spectrum (dealing with reputation management), I don’t want to potentially abuse any potential power/influence through a blog post. However, Verizon Wireless […]