Improve Your Creative Process, Better Design, Quicker Approvals

There are two things I struggle with the most in my job, staring at a blank photoshop canvas and having to fight the fourth round of revisions despite the fact that we had established doing only two in our contract. However there is hope, I have found ways that have improved our approval process and […]

Read More

Ever experienced this in the creative process?

Hate to say it but it hits pretty close to home. Anyone else? I have found that the more active I am in explaining and defending design decisions the better the whole process goes, but sometimes you just run into these nightmare situations.

Read More

Optimizing Your Landing Pages, Part 2 – Copy Basics

“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 3, and the topic is “Writing for Personality Profiles.” Pay Attention To Your Copy After you have thought […]

Read More

Optimizing your Landing Pages, Part 1 – Initial Planning

“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 3, and the topic is “Writing for Personality Profiles.” In the development of web pages there is an […]

Read More

How much do you optimize your landing pages?

Just a quick question for readers of this blog, if you have a moment I would love to hear your experiences. How much time / effort do you spend optimizing and testing landing pages? Do you only optimize PPC / E-mail landing pages? or do you optimize every page thinking it could be found through […]

Read More