Diet Pepsi Max cleverly associates falling asleep at inconvenient times (and sometimes horrible times, like while on Live TV) with SNL classic movie “Night at the Roxberry.” The movie featured two brothers who bobbed their head to famous beat of “What is love?” song. Pepsi mimics this by having those who are dozing off, do so to the beat of the song.
The solution to their problem of course, Diet Pepsi Max — extra caffeinated and full of ginseng. Clever, and another movie tie in. I wonder however how many people really remember or have seen Night at the Roxberry compared to movie classics like The Godfather.