Superbowl Commercial, Bridgestone Commercials
Screaming animals, Saab automobiles, and Richard Simmons? Bridgestone has had a creative run of commercials, ranging from bud light-eque screamfests to the frightening thought of finding Richard Simmons doing his work out routine in the middle of the road and NOT hitting him.
At the heart of it they are selling safety. Drive your car and you can dodge those obstacles, even if they deserve to be hit.