I had the privilege to talk to and hear Joseph Jaffe give an excellent presentation last night about his new book, “Join the Conversation” and how companies need to move away from traditional marketing and move into conversational marketing. For those of you participating in marketing, as marketers yourself or as a company/entity you owe […]
During ArbCamp I lead a discussion about search engine optimization, in which I recorded for the use of a podcast. It turned out to be a great introduction to the thoughts and processes of search engine optimization. Take a listen, leave a comment, tell a friend.
Seo presentation went well, will post podcast and notes here and on arbcamp – stay tuned
So far so good. Podcasting session was a bit too technical for the audience, helpful for those who were deep into podcasting but most people wanted to know the how/why not the best equipment. Integrated marketing panel was great, new ideas based on printing, mail merge, etc… want to write about it later.
I attended an interesting discussion last night by Ed Vielmetti of Pure Visibility in which he discussed the difference between language used by providers of goods or services vs those who use the same goods or services. The problem in short is that what you label your good/service is not always what your client would […]
The “new marketing” or “Internet Marketing” buzz seems to hum a little louder with each passing day. You don’t have to look to hard to see some powerful case studies of extreme success built with low budget internet marketing campaigns. This seems to be the most powerful aspect of internet marketing, extreme exposure for extremely […]
I just finished reading a book called “The Four Hour Work Week” which details how anyone can change their life from one dedicated to endless work and the 9-5 to going on “mini-retirements” across the world while still getting the same amount of work done. I admit this sounds impossible, but after reading the book […]
One of the major aspects of any marketing campaign is to manage perceived value. Perceived value is simply the amount of money that one is willing to pay for a product or service (note: Not necessarily that you charge for a product, but the amount one would be willing to pay). Now I have talked […]