updated: October 7th, 2009 / Ross Johnson / 4 Comments

My latest brochure proof

After listening to a SXSW podcast about the 4 hour work week, I decided that I should really employee the 80/20 rule. That is to focus my marketing efforts on that 20% of my clients that bring my 80% of my work. Since I already focus heavily on customer satisfaction, instead of trying to be nicer to my current clients I decided to examine them and find the common thread that would lead me to finding more clients of the same nature. It seems that my best clients are the light hearted, intelligent, don’t take life to seriously type. Something about that nature allows them to thrive, not get stressed out over money situations, and have a great working relationship.

Looking for suggestions, edits, comments, etc

So I developed a quick proof of my next tri-fold brochure trying to tap into that market.

37 Brochure

4 thoughts My latest brochure proof

  1. Really nice work! My only though are, maybe the Barfing lady is a little much. I found humor in it and I know you say your target are clients that don’t take things so seriously, but maybe some of those who would be good clients for you, might be a bit put off by that.

    Great work as always, you are AWESOME!!

  2. I like it. It’s cool. I only have one comment. Herd (the last paragraph) should be spelled “heard”. Otherwise people think it involves cattle. But other than that, good job!

  3. I just found your site, I’m from Jackson and I’m deployed to Japan. This is a great site man, keep it up. There are a few other misspellings that the other two folks didn’t point out *both on the “barf” fold in the Guy’s caption.

  4. I just recently discovered your Blog and appreciate you sharing your bout with Brochure design with the world. but this site also search best knowledge Brochure design.

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