After listening to a SXSW podcast about the 4 hour work week, I decided that I should really employee the 80/20 rule. That is to focus my marketing efforts on that 20% of my clients that bring my 80% of my work. Since I already focus heavily on customer satisfaction, instead of trying to be nicer to my current clients I decided to examine them and find the common thread that would lead me to finding more clients of the same nature. It seems that my best clients are the light hearted, intelligent, don’t take life to seriously type. Something about that nature allows them to thrive, not get stressed out over money situations, and have a great working relationship.
Looking for suggestions, edits, comments, etc
So I developed a quick proof of my next tri-fold brochure trying to tap into that market.