updated: July 16th, 2006 / Ross Johnson / 1 Comments

Ann Arbor, meet your new tenant… Google

According to ArborUpdate, Internet Giant Google is moving into my home town of Ann Arbor. Although the timeline details still remain a mystery, I can only imagine that the reason behind their choice in Ann Arbor as a local is simply how “plugged-in” Ann Arbor is as a city.

“However – Ann Arbor has never been viewed as an Alternative to San Francisco, Silicon Valley, nor New York. “

Although Ann Arbor has some critics, it has always been viewed by large as a technologically advanced city. This no doubt having a large contribution from the University of Michigan. However – Ann Arbor has never been viewed as an Alternative to San Francisco, Silicon Valley, nor New York.

With one of the internet’s largest corporations moving in, what does that spell for Ann Arbor?

With 1,000 new jobs directly related to the Internet and Technology, one can only assume that Michigan’s Tech town will get “Tech-ier”. Will Ann Arbor become an Internet City, much like Detroit is the Motorcity? I doubt it. However it will inspire people to learn more about the internet quicker than they have before. In order to keep with the times, I see people discussing barfable internet buzz words such as “Web 2.0” and “User Experience Design”.

And what is Google’s future?

Reports show that Google’s large library of online applications are relatively unused compaired to the amount of people who continue to use it as a Search Engine. While this is good for the google AdWords campaign (which is what the center in Ann Arbor will focus around), it presents a struggle as to what sets them apart from the evergrowing Microsoft Venture, MSN. Microsoft, with a relatively unlimited budget, has also started providing very relevent results and has a pay per click Ad Campaign in beta at the moment.

Speculations aside, it is hard to imagine that Google moving in won’t make an impact on the city; even though the city already houses giant tech corporations such as Cisco Networking Systems. I am looking forward to it, although cautiously.

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