Principle 1.6
Design is as much a science (psychology) as an artform.
Principle 1.5
The Devil is in the Details
Principle 1.4
The simplest solution is almost always the best (Occam’s Razor)
Principle 1.3
Focus on your users (or target market) first and business success will follow.
Principle 1.2
Design is everywhere if you know how to look for it.
Principle 1.1
Design it right, not “right now.”