Posts Tagged ‘Marketing’

If you work with websites you should be thinking about conversion and how to maximize the effectiveness of your website. Even if your site is not directly looking for sales or leads, there are ways to use your website to get a return on the time and money invested. We have recently published an article [...]

Improve Conversions through Persuasion

Web design has reached a point of maturity where we should no longer simply be a collection of pages ripped from a corporate brochure. There used to be a time where as web designers we did little more than apply a splash of paint to an assortment of text and images. This was OK as [...]

Make strategy a part of your offering

I recently did a presentation called “It doesn’t matter if you like it…” in which I talked to marketing professionals about how their is a fundamental flaw in the way many people go about designing, or having something design. I often talk about how a large part of design is communication. With so many CSS [...]

Don’t Design for your Client, or Yourself

“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 4, and the topic is “Structure Your Flow for Conversion.” Any website that wishes to achieve conversion needs [...]

Structure Your Flow for Conversion