Web Design & Web Strategy

Archive for Strategy and Planning

Author: Ross Johnson | Date: 04/17/2012

Clark is Wrong About Nielsen Being Wrong About Mobile

Earlier last week, I was pleasantly surprised when Jacob Nielsen posted a report on mobile web design which closely mirrored my own philosophy. The key takeaway of the article is that mobile specific sites are more effective than full content sites with mobile friendly presentation. After reading the article, I hoped the findings would put [...]

Clark is Wrong About Nielsen Being Wrong About Mobile

Author: Ross Johnson | Date: 03/13/2012

Project Status Plugin for WordPress

Don’t care why I created the plugin? Skip the explanation and download it here. The most valuable insight I have gained from running a design agency is an understanding of my strengths and weaknesses. Like most agency owners or freelancers, I got into the business because I love creativity. While business is exciting and I [...]

Project Status Plugin for WordPress

Author: Ross Johnson | Date: 03/07/2012

Redundant is Usable

Over the past fifteen plus years of designing websites for other people, I have received countless requests to remove elements from a design because they are “redundant.” The perception is that if something is included on the page once, especially in an obvious fashion, there’s no reason to repeat it elsewhere. Further baffling, it’s my [...]

Redundant is Usable

Author: Ross Johnson | Date: 02/22/2012

Selective Disregard, Why It’s Causing Your Website To Fail

Few websites are designed with bad intentions. If the designer or stakeholders care about the project you can be sure every element on the page has been analyzed, reviewed and tweaked. This sounds obvious, but it should be disconcerting. Let me explain further. If most websites have had thought and care put into them, why are [...]

Selective Disregard, Why It’s Causing Your Website To Fail

Author: Ross Johnson | Date: 12/12/2011

The Web Design Sketchbook, Version Three

Early December 2008 was when I first held a prototype of what I would later call “The Web Design Sketchbook” in my hands. It was pretty rough, had been printed using an old, slowly dying ink jet printer and was bound using a $100 Office Max binding machine. Despite its lackluster, I was ecstatic. Not [...]

The Web Design Sketchbook, Version Three

About This BLOG

Since inception, this blog has covered a plethora of topics. Excited by all things design, I spent six years with out a focus. A year ago I discovered my true passion... designing with psychology (primarily as it related to the web). Many thanks to my Web Design Agency, 3.7 DESIGNS that gifts me time to publish my findings.

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