The New Designer Mindset

With design, there is no universal “best approach” that will apply to all situations. Those using the site, how they got there, their goals and the objectives of the site owners will all influence the most effective design approach. The best advice I can give is to empathize with the users, understand that they know […]

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Designers Are Scientists, Not Artists

I run across references of design as art on almost a daily basis. Somewhere down the road, design changed from a predictable approach of creating desired outcomes into anĀ intangibleĀ magic trick. More specifically, design became categorized as an art form rather than a science. This isn’t the case however, in fact, web design is closer to […]

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