3.7 DESIGNS - Web Consultancy

Everything You Know About Content Strategy is Wrong

Posted on 08/24/2010

More Official Design Approvals

Posted on 08/11/2010

Nobody Gives a Shit About Your Logo

Posted on 08/01/2010

Archive for August, 2010

Everything You Know About Content Strategy is Wrong

By Ross Johnson on Tuesday, August 24, 2010 21 Comments

Concepts travel absurdly fast when it comes to the web. This is not surprising as those working with the medium are clearly of the “early adopter” group and are significantly more likely to talk and be vocal about their interests, passions and projects. This has always been an asset to the web, helping the medium grow and…

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More Official Design Approvals

By Ross Johnson on Wednesday, August 11, 2010 6 Comments

If you are in the design business you will run into post-approval changes, nothing is going to eliminate this headache completely. It is easy to shake your fist at the client but in all honestly it really isn’t their fault. They want to end up with the best product possible and sometimes that means that…

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Nobody Gives a Shit About Your Logo

By Ross Johnson on Sunday, August 1, 2010 13 Comments

The four little words that make designers cringe, “make the logo bigger.” We joke about it all the time, sometimes with elaborate internet pranks like the make my logo bigger cream. Yet we get this request fairly often (myself almost every time a produce a design). So why is there this disconnect between designers and companies where…

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