3.7 DESIGNS - Web Consultancy

Better design by brushing up on your techniques

Posted on 10/31/2008

Another contender in the sIFR / Facelift Typography Arsenal

Posted on 10/27/2008

Effective Web Copy

Posted on 10/24/2008

cheap macbook pro’s on amazon

Posted on

All the Tools You Need for Rich Web Typography

Posted on 10/21/2008

Using Grids for Spatial Awareness

Posted on 10/14/2008

Spatial Awareness in Design

Posted on 10/10/2008

Archive for October, 2008

Better design by brushing up on your techniques

By Ross Johnson on Friday, October 31, 2008 7 Comments

I often fall into the trap where I limit the scope of my design capabilities by what techniques I have learned for my design tools (in this case photoshop, and illustrator.) You may not realize it, (and I often do not either) but the techniques that you don’t know actually hinder your overall design capabilities….

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Another contender in the sIFR / Facelift Typography Arsenal

By Ross Johnson on Monday, October 27, 2008 1 Comment

I came across an interesting tool called Typeface.js today. It appears to be a worth while addition to the sIFR / Facelift “Web Typography Arsenal.” Much like Facelift and sIFR it is javascript based and replaces the plain XHTML text with an embeded custom typeface replacement. In this case it uses the <canvas> element and…

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Effective Web Copy

By Ross Johnson on Friday, October 24, 2008 9 Comments

I am often frustrated with how little attention is put into the messaging on most websites. It seems that you run into two scenarios when faced with web copy. The first is that the website owner has the writing done internally and then edited professionally, and the second is that their is a professional advertising/marketing…

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cheap macbook pro’s on amazon

By Ross Johnson on Friday, October 24, 2008 2 Comments

If you are looking for a deal on a MacBook Pro, check out the listing of the late model 15.4″ pro’s on Amazon. Sure it isn’t the shiny new glass screened version but it is still a hell of a deal on a great machine if you don’t need the latest and greatest. This was…

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All the Tools You Need for Rich Web Typography

By Ross Johnson on Tuesday, October 21, 2008 4 Comments

Typography has come a long way on the web, but we are still stuck with a fairly limited amount of control over our type and how we use it. Even after exploring fonts that you could use but probably don’t, and learning some advanced css typography techniques, we are left with maybe a handful of…

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Using Grids for Spatial Awareness

By Ross Johnson on Tuesday, October 14, 2008 10 Comments

In my last post I talked about the importance of spatial awareness and some basic details about what “spatial awareness” actually is. I alluded to the fact that the best way to refine your designs spatial awareness is to use a grid system, that way all of your placement and spacing of objects and elements…

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Spatial Awareness in Design

By Ross Johnson on Friday, October 10, 2008 6 Comments

Have you ever come across a design that is so simple, so clean, yet so beautiful that it makes you wonder “How are they able to do so much with so little?” If so, then you are probably subconsciously realizing the special awareness of the design. Huge, Inc is a perfect example of the “less…

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