3.7 DESIGNS - Web Consultancy

Interfaces are not allows supposed to be “pretty”

Posted on 09/23/2008

E-commerce Checkout, should we have steps or single page?

Posted on 09/17/2008

Structure Your Flow for Conversion

Posted on 09/15/2008

Archive for September, 2008

Interfaces are not allows supposed to be “pretty”

By Ross Johnson on Tuesday, September 23, 2008 9 Comments

I just want to rant real quickly. There are many cases where an online/web application is not supposed to have a “pretty” interface. As designers and even developers it is easy to get excited about making a particular application interface look really slick and neat, thinking that it will be one of the great selling…

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E-commerce Checkout, should we have steps or single page?

By Ross Johnson on Wednesday, September 17, 2008 7 Comments

I had the pleasure of attending a uxnet meeting tonight organized by local information architect Dan Cooney. While I am more of a graphical designer by trade, I greatly value and put heavy emphasis on user experience design. While graphic design is about communication, user experience design is about human computer interaction, and on the…

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Structure Your Flow for Conversion

By Ross Johnson on Monday, September 15, 2008 No Comments

“Optimizing Landing Pages” is an on going series that will total 20 posts. The series is written by 3.7 DESIGNS and Ross Johnson to help web professionals build sites that achieve specific business goals. This is post 4, and the topic is “Structure Your Flow for Conversion.” Any website that wishes to achieve conversion needs…

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