Web Design & Web Strategy

Superbowl Commercial, Doritos Message from your heart

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Can’t say I quite understand how Doritos and “message from your heart” really connect? Doritos previous advertising campaigns were more about youth, DIY Solar Energy, and extreme taste. Are they trying to say they care? Why do chips care about me or anyone I know?

I really see that is brand dilution, and you would never have thought or known that the commercial had anything to do with Doritos.

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  • Author: Ross Johnson
  • Date: Sunday, February 3, 2008
  • Comments: No Comments
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About This BLOG

Since inception, this blog has covered a plethora of topics. Excited by all things design, I spent six years with out a focus. A year ago I discovered my true passion... designing with psychology (primarily as it related to the web). Many thanks to my Web Design Agency, 3.7 DESIGNS that gifts me time to publish my findings.

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