Web Design & Web Strategy

Superbowl Commercial, Bridgestone Commercials

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Screaming animals, Saab automobiles, and Richard Simmons? Bridgestone has had a creative run of commercials, ranging from bud light-eque screamfests to the frightening thought of finding Richard Simmons doing his work out routine in the middle of the road and NOT hitting him.

At the heart of it they are selling safety. Drive your car and you can dodge those obstacles, even if they deserve to be hit.

The Six Layers of Design New Book, Coming Late 2011

Forget your previous notions of design. Your abilities as a designer are 30% technical and 70% mental. Sign up to be notified of the upcoming "Six Layers of Design" book to learn more and get first crack to free design resources and tools to be published along with the book.


  • Author: Ross Johnson
  • Date: Sunday, February 3, 2008
  • Comments: 1 Comment
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About This BLOG

Since inception, this blog has covered a plethora of topics. Excited by all things design, I spent six years with out a focus. A year ago I discovered my true passion... designing with psychology (primarily as it related to the web). Many thanks to my Web Design Agency, 3.7 DESIGNS that gifts me time to publish my findings.

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