Web Design Marketing Podcast Ep 9 – Microsites
It seems that only very large companies have bothered with microsites. It might be due to the higher cost of creating a site around a specific product or service, vs the traditional addition of one page to the existing site, or maybe it is not on the radar of smaller businesses. Microsites (or small websites that focus on one specific product, service, promotion, or event) are extremely useful in branding, advertising, promotion, marketing, and tracking all of the above.
In this episode I look at
Why they are useful?
- Very focused
- One simple goal, easy to direct
- Easy to track
- Convert better
- Easier to build a campaign than off a major site
- An opportunity to “test” a sub-brand, or rebranding
Possible Examples
- Focus on a green product
- Focus on a new specific line of a service
- Use in print / offline media, better tracking
Drawbacks
How to do one effectively
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- Author: Ross Johnson
- Date: Friday, January 25, 2008
- Comments: 2 Comments
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Since inception, this blog has covered a plethora of topics. Excited by all things design, I spent six years with out a focus. A year ago I discovered my true passion... designing with psychology (primarily as it related to the web). Many thanks to my Web Design Agency, 3.7 DESIGNS that gifts me time to publish my findings.
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[...] advertising, promotion, marketing, and tracking all of the above. In this episode I look source: Web Design Marketing Podcast Ep 9 – Microsites, – Web Design Marketing Podcast & [...]