3.7 DESIGNS - Web Consultancy

Web Design Marketing Podcast Ep 9 – Microsites

Posted on 01/25/2008

Online Media Placement – do you need critical mass?

Posted on 01/21/2008

Optimized Press Releases for Time Sensitive Marketing

Posted on 01/14/2008

Archive for January, 2008

Web Design Marketing Podcast Ep 9 – Microsites

By Ross Johnson on Friday, January 25, 2008 2 Comments

It seems that only very large companies have bothered with microsites. It might be due to the higher cost of creating a site around a specific product or service, vs the traditional addition of one page to the existing site, or maybe it is not on the radar of smaller businesses. Microsites (or small websites…

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Online Media Placement – do you need critical mass?

By Ross Johnson on Monday, January 21, 2008 23 Comments

PayPerClick and Search are the big rage now days when it comes to internet marketing and promotion. However there is another medium that the big players are using that is rarely even considered, media placement. Traditional media placement/planning is centered around finding the right demographic of people who watch a particular TV/Radio station, show, sport,…

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