It seems that only very large companies have bothered with microsites. It might be due to the higher cost of creating a site around a specific product or service, vs the traditional addition of one page to the existing site, or maybe it is not on the radar of smaller businesses. Microsites (or small websites…
Archive for January, 2008
Online Media Placement – do you need critical mass?
By Ross Johnson on Monday, January 21, 2008 23 Comments
PayPerClick and Search are the big rage now days when it comes to internet marketing and promotion. However there is another medium that the big players are using that is rarely even considered, media placement. Traditional media placement/planning is centered around finding the right demographic of people who watch a particular TV/Radio station, show, sport,…
Optimized Press Releases for Time Sensitive Marketing
By Ross Johnson on Monday, January 14, 2008 4 Comments
Sometimes you need a keyword push for a very specific period of time, the holiday seasons for example. If you want people to find your site when they are searching for holiday related keywords you are normally at the mercy of one of these options: Optimize a few pages for those keywords and accept that…
